Aviune design system

Brand

The approved artwork, its space and its voice.

One identity, at every size.

The mark and lettering are approved vector artwork. Keep their geometry and proportions intact. The typeface used for the website never replaces the wordmark.

The guide reserves 32px around this specimen. On the site, preserve at least a quarter of the visible mark’s height around a standalone lockup.

Download this SVG ↓
/* Preserve the original SVG geometry. */
width: min(100%, 360px);
aspect-ratio: 1240 / 340;
mask: url("/assets/brand/aviune-wordmark.svg") center / contain no-repeat;
background: var(--text);

Give the mark its space.

On a dark surface

Use the monochrome silhouette in the text color. Check contrast wherever it appears over artwork.

On a light surface

Use the original full-color wordmark. Keep the background quiet enough to see every part.

Preserve the aspect ratio. Keep a clear margin around the lockup. Do not stretch, rotate, add outlines, replace paths or set the name in a font to imitate the logo. Small browser icons use the reviewed raster derivatives.

Aviune, spoken.

AY-vee-oon/ˈeɪ.viː.uːn/

Write Aviune in a sentence. The uppercase lettering belongs to the wordmark. Use “Aviune” as an accessible name; use empty alt text when the same name is already beside a decorative image.

Say what the reader needs.

Keep customer copy short and concrete. State availability, limits and the next useful action. Product claims need evidence. Design notes live here, away from the customer’s path.

Useful

Orders aren’t open yet. Plans and prices will be published before launch.

Avoid

Unmatched performance. Limitless possibilities.

No em dashes, invented testimonials or decorative status labels. A link should describe its destination.